You want to provide a nice first impression on visitors to your home, right? You wouldn’t host guests for supper in a messy home and then skip serving them, would you? Your website should be no different.
Your website serves as your virtual office space. You want it to look professional and appealing, as well as nice and clean, much like your usual place of business.
Here are some simple, low-cost strategies by a website designing institute in GTB Nagar Delhi to update your website to match modern requirements. You might find them to be simpler than you thought.
Make it mobile-responsive
The first, and best, requirement for modern websites is that they should be mobile-friendly. This is especially true for small local businesses since clients might use their smartphones while driving to look up neighboring establishments. In search engine results, a website that is not optimized for mobile devices may suffer. If you redesign your website, ensure sure the new layout is “responsive,” which means it can adapt to mobile devices. The same holds if you buy a template.
Improve Page Speed
Visitors might never leave if your home page takes a long time to load. Additionally, sluggish pages may have a detrimental impact on search engine rankings.
Update Your Design to Current Standards
A website created in 2010 may appear out of date next to one created in 2022. An antiquated site layout provides the impression that your company is also out of date. The entire website should ideally be updated. If time and resources are limited, rebuild the site at the very least to make a good first impression. Later, when time and resources allow, update other pages.
Request a homepage makeover by getting in touch with your best website designing company in Delhi. Or, if you want to do things yourself, spend less and buy a professionally-designed template.
Add Images and/or Video
Check out the home page. Is it primarily text? Large blocks of text are broken up with images, which makes the page more engaging for visitors. Include at least one image showcasing your company, team, or goods. Invest in professional photography if no one in-house is a skilled photographer. In the majority of places, you can hire a professional photographer for a few hundred dollars or less.
The videos are also really good. So make a tutorial video, one showcasing your goods, or one of you introducing yourself to guests. Upload it to YouTube or a different video site. Then incorporate the code to add it to your website.
Add Contact Information Prominently
Look at your homepage with objectivity. Are you forcing visitors to look for you or make assumptions about how to find you?
Contact details are frequently added by small businesses to the header or footer of each page. Include your email address and phone number at the very least. Include your address if you welcome consumers there. Add a big, noticeable link to your Contact page if you’d prefer to use a distinct “Contact” page.
Never Forget Call to Action
What is the most important activity you want website visitors to take? The most important typical calls to action are shown below:
Fill out a lead form – If you sell services rather than products, encourage website visitors to do so. Contact information is recorded so you may follow up.
Shop in your e-commerce store – If you offer things online, place a prominent “Shop Now” button or embed images of a couple of your products on your homepage to encourage visitors to click through.
Join your email list: When people join your email list, you have a continuous connection that enables you to promote to them. A signup box can be easily inserted using the majority of email marketing software, such as MailChimp or Constant Contact, both of which are free for modest lists.
Freshen the Content Regularly
Set up a monthly reminder to visit your website and edit the homepage’s content.
Thank You Pages
One of my favorites is this. It is one of the most underutilized methods of engagement that is also simple to use. On thank you pages, you can ask visitors to subscribe to your newsletter, get an ebook, receive a promo code, watch a video, follow you on social media, and other things.
Email Addresses vs. Contact Forms
Use a contact form if you’re interested in gathering information and monitoring conversions. You ought to have a distinct thank you page for each form. By doing so, you may create targets in your analytics and monitor the sources of your conversions.
Internal Linking
Don’t let your website’s visitors come to a dead end. Always keep them (and the robots from search engines) moving. Add a straightforward call to action with a link to your contact form for your service sites.
You should link to the service pages from the home page. So that the user understands what to expect when they click the link, include the name of the service page in the link.
Team Pages
Before they buy from you, they want to get to know, like, and trust you. Inform the visitor about your company’s culture and the people who work there. People transact business with other people, so let your visitors know who they will be transacting with.
You have a chance to rank in search results when people expressly search for your name when you use individual team pages. Google won’t be able to determine which team member to rank that page for if you list everyone on one page.
Testimonial Pages
Nobody will visit your “Testimonials” page. When did you last click on another person? Exactly.
If you have excellent clientele who are complimentary of you, it is fantastic and should be highlighted. The best method to accomplish this is to disperse information around your website. Find a means to include case studies or video testimonials there or on the product pages if you use them.
